With the global pandemic being the only customer to have come to the doorstep of most of the retail stores, the entire retail world is in damage control mode.
However, retailers have little time at their disposal to think of ways to limit the effect of this pandemic on their business once they resume in full force. There are several ways to get your business back on track but regardless of what you do, your customers are going to be more sceptical than ever to find themselves in closed and crowded spaces - not to exclude your retail stores.
Situations like these demand improvisation. Adapt to the new normal or you might put your business and your community at serious risk. Although sanitising the entire store is mandatory, there are still questions about how effective that will be in stopping the spread of this virus. This is exactly how the concept of ‘Endless Aisle’ has risen to occasion.
What is Endless Aisle?
Endless aisle refers to the concept of enabling customers in your stores to virtually browse or order a wide range of products that are either out of stock or not sold in-store and have them shipped to the store or their home.
By using customer-facing, interactive touchscreens to display your entire product catalogue, and the entire product catalogue of your suppliers, you can empower shoppers to browse, discover, and purchase all on their own. This way, customers aren’t dependent on interactions with a sales associate.
Why Endless Aisle now?
While sanitising your walls, racks, products and billing counters is one thing, convincing your customers that you’ve done it is a whole different thing. Keeping your stores confined to limited things yet servicing the customers with your entire inventory, if not more is what Endless Aisle is capable of providing and that is exactly what your customers will consider safe. Yes, that’s the new normal.
Knowing the positive impact Endless Aisle can make to retailers around the world, GOFRUGAL is currently developing a full-fledged solution for you to meet your customer demands with zero compromises on safety and security.
Watch this space to stay updated on the latest announcements on GOFRUGAL Endless Aisle.
Welcome to the new normal!