Since with lockdown in place, Retailers now have to take a different approach in reaching out to customers by servicing them at the convenience of their doorsteps.

Keeping this in mind, GOFRUGAL has developed applications OrderEasy and Godeliver and are offering them free of cost to help Kirana stores, restaurants, reach out to their customers to serve them for their basic needs.

Order easy is an application that allows brands to have their own apps in play store, allowing end consumers to download and directly place orders. Whereas GoDeliver has helped stores deliver products to households that order them, GODELIVER comes with location tracking, GPS navigation enabling smoother and hassle-free contactless delivery operations.

Both these applications are being offered free by GOFRUGAL until September 30 the to help retailers, restaurant chains to overcome the COVID 19 pandemic.

This initiative has helped so many Kirana store owners, restaurants launch their own apps and offer top-notch service to their customers when big brands like BigBasket, groffers are all struggling to meet the demand.

News sources: Coronavirus effect: Kirana stores go digital, take online orders CNBC

Chennai: Kirana stores go hi-tech, get custom apps to run business | Chennai News - Times of India TOI