Prelaunch Offers in the Electronics Business: Purposes and Benefits  

Prelaunch offers are a strategic marketing tool used by electronics businesses to generate excitement and early adopters for upcoming products. They offer a variety of benefits for both the business and potential customers.

For the Business:

• Generate early buzz and excitement: Creates hype and anticipation around the product, building a loyal customer base before launch.

• Gather valuable feedback: Early adopters can provide valuable feedback on the product, allowing for improvements before wider release.

• Secure funding and pre-orders: Can be used to gauge interest and secure pre-orders, potentially generating capital for production.

• Boost marketing efforts: The prelaunch campaign can generate media attention and social media buzz, increasing brand awareness.

• Validate product concept: Positive feedback during the prelaunch can validate the product concept and its potential for success.

For Potential Customers:

• Early access to the product: Be among the first to own the latest technology.

• Exclusive discounts and deals: Get the product at a lower price or with additional benefits.

• Direct communication with the company: Provide feedback and be involved in the product development process.

• Feeling of exclusivity: Be part of a select group of early adopters who own the product before others.

Before selecting the Prelaunch Booking, let us see how to activate the Prelaunch Booking option in the item master at HQ.

Step 1: Go to Admin > Configuration > Masters.

Step 2: Click on the Item Master Tab.

Step 3: Search for pre in the search bar.

Step 4: Locate the "Allow prelaunch booking" and make it visible by clicking on the check box.

Note: If you need, you can activate the "Min.value for prelaunch booking" as well.

Step 5: Click on the "Save Configuration" button to save the changes.

Now, to map Prelaunch Booking in the item master, do the following steps:

Step 1: Go to MDM > Item Master Management > Item Master.

Step 2: Click on the "Add Item" or the "Edit (Pen Sign)" button to create or edit items.

Step 3: Locate "Allow prelaunch booking" and select Yes/No as per your need from the list.

Step 4: Then click on the Save or update button to save the changes.