Meta WhatsApp Integration Requirements:
To successfully integrate WhatsApp Business API with Meta, the following requirements and steps must be adhered to:
1. Website Requirements
Functional Website: A properly working and HTTPS-secured website is mandatory for integration.
Privacy Policy Page: The website must include a Privacy Policy page to comply with data privacy regulations.
Terms of Service Page: A Terms of Service page should be added to outline user and business rights.
Business Copyright: Ensure your website explicitly mentions the copyright information of the business.
2. Phone Number for Messaging
New or Existing Number:
Use a number that is not registered with WhatsApp.
If the number is already registered, delete the WhatsApp account before proceeding with the integration.
Official Number: Ensure the number selected aligns with your business branding for communication purposes.
3. Facebook Login & Access
Business Facebook Account:
A Business Manager account must be created for the business.
Facebook page access is required for linking to the Business Manager account.
Verification: Ensure the account is linked to the correct Facebook page associated with your business.
4. Business Account Verification
Verification Documents: Two valid documents are required:
Document 1: To verify the legal business name (e.g., Business License, Certificate of Incorporation, GST Registration Certificate, PAN Card, Udyog Aadhaar, UDYAM Registration Certificate).
Document 2: To verify the business address and phone number (e.g., Utility Bill, Tax Certificate, or Business Registration Document).
Address Consistency: Ensure the address on both documents matches or update the second document's address in the Facebook Business Manager.
Official Business Email: Use an email address created with your domain name for receiving OTPs and submitting verification requests.
5. Accepted Document Types for Verification
For Business Name Verification:
Business Bank Statement.
Business License or Certification of Incorporation.
Goods and Services Tax Registration Certificate (GST).
PAN Card or UDYAM Registration Certificate (MSME).
For Business Address and Number Verification:
Utility Bill with the business name.
Tax Certificate (issued by relevant authorities).
Certificate of Incorporation or Business Registration.
6. Payment Method Setup
Payment Method Requirements:
Add a credit or debit card for billing purposes.
Recommendation: Add two cards (primary and secondary) to avoid disruptions due to failed payments.
GST Details:
Provide GST details as per the official GST certificate (legal business name, address, and GST number).
7. Business Name Display
Display Name Setup:
The display name for your WhatsApp API account will eventually appear automatically after consistent usage. Initially, messages will be sent with the number only.
The time for the display name activation depends on Meta’s process.
8. Green Tick Verification
Eligibility:
Green tick requests can be raised once the WhatsApp Business API number is live and exceeds a 10,000 SMS limit.
Supporting Documents:
Provide 5 news articles or press coverage links to support your request. Note: Paid news articles or social media links are not accepted.
Consistency: Ensure all details across the website, Facebook account, Business Manager, and GST Certificate match perfectly.
Special Notes
Consistency is critical across the following details:
Website name.
Facebook account name.
Business Facebook Manager name.
GST certificate details.
Adhering to these requirements ensures smooth integration and avoids delays in approval.
By following the above steps and ensuring all documents and systems are in place, your business can seamlessly integrate Meta WhatsApp Business API, enabling enhanced communication with your customers.