Shelf Talker (Purpose)  

In supermarkets, product pricing and promotional details are commonly displayed using Rack Labels and Price Standees. These visual elements help customers quickly identify item prices, discounts, and ongoing offers directly from shelves or display areas.

What is Shelf Talker?  

Shelf Talker is a dedicated feature designed to print rack labels and standees on A4 sheets, offering a cost-effective and flexible alternative to traditional sticker-based printing.

Key Purpose and Benefits  

• Cost Reduction
  Eliminates the need for sticker paper, reducing stationery expenses by enabling printing on standard A4 sheets.

• Better Visibility
  Supports larger font sizes, making prices and offers visible from a distance, improving customer engagement.

• Enhanced Customer Attraction
  Eye-catching labels act as silent promoters, drawing customer attention toward products and increasing the likelihood of purchase.

• Operational Flexibility
  Allows businesses to quickly design and print labels as needed, without dependency on specialized printing materials.

• Improved In-store Communication
  Acts as a “silent salesperson,” where the shelf itself communicates pricing and offers effectively to customers.

Concept Overview  

Shelf Talker transforms traditional shelf labeling into a more impactful visual merchandising tool, ensuring that product information is not just displayed—but actively engages and influences customer buying decisions.

Note:

• Price Levels, Promotions & Item Discounts will not be reflected in the Shelf Talker output.

• Shelf Talker is a custom-licensed feature and must be purchased separately to use it.

• The system will display the latest item rate details along with Buy X Get Y offer information, based strictly on the configured X and Y values.

These constraints should be considered while configuring and using Shelf Talker to ensure accurate expectations and output.

Target Audience (Who will use this feature?)  

Shelf Talker is designed for retail businesses that rely on effective in-store price communication and visual merchandising.

Applicable Business Types  

• Supermarkets (Standalone / HQ-based chains)

• Departmental Stores

Highly Suitable Segments  

This feature is particularly useful for the following retail categories:

• Grocery

• Crockery

• Garments

• Home Appliances

• General Merchandise

Business Relevance  

In practical terms, any retail business that displays product pricing on shelves can leverage Shelf Talker. It plays a critical role in:

• Enhancing in-store visibility of prices and offers

• Supporting day-to-day sales promotions

• Influencing customer purchase decisions at the shelf level

In short, Shelf Talker is applicable across all retail formats where shelf-based pricing communication is essential.

Supported Price Formats in Shelf Talker  

Shelf Talker currently supports the following price display format:

1. Price Format  

• Rs. X Only

• Format: Rs. <Selling Rate> Only

Example  

• Rs. 99 Only

• Rs. 149 Only

This standardized format ensures clear, consistent, and customer-friendly price communication across all printed shelf labels.

Note:

• All the data in Shelf Talker will be auto-adjusted based on the field length, ensuring proper alignment and readability in the printed output.

2. Discount Format  

• Rs. X Off on MRP (Printed as: Rs. X Off)

• Calculation Logic: Rs. <MRP – Selling Rate> Off

Example  

• MRP: Rs. 200

• Selling Rate: Rs. 150

• Output: Rs. 50 Off

This format helps highlight direct savings to customers, making offers more impactful and easier to understand at a glance.

Note:

• If Selling Rate = MRP, the system will display “0 Off on MRP”.

• All the data will be auto-adjusted based on the field length, ensuring proper formatting and readability.

3. Buy X Get Y Offer Format  

Offer Type  

• Buy X Get Y – [Manual]

• Here, X and Y represent quantity values.

Key Details  

• This is a manually configured offer format.

• Users can define the purchase quantity (X) and the free quantity (Y).

• The Shelf Talker will display the offer clearly based on the entered values.

Example  

• Buy 2 Get 1

• Buy 1 Get 1

This format is highly effective for attracting customer attention and encouraging bulk purchases, thereby improving overall sales conversion at the shelf level.

Note:

• X & Y values (for offers) should be entered manually while printing the A4 sheet.

• All the data will be auto-adjusted based on the field length, ensuring proper alignment and readability.

4. Percentage Discount Format  

Discount Format  

• X% Off on MRP(Printed as: X% Off)

• Calculation Logic:
  (MRP – Selling Rate) × 100 / MRP

Example  

• MRP: Rs. 500

• Selling Rate: Rs. 400

• Discount % = (500 – 400) × 100 / 500 = 20%

• Output: 20% Off

This format helps customers quickly understand the percentage savings, making it easier to compare deals and encouraging faster purchase decisions.

Note:

• If Selling Rate = MRP, the system will display “0% Off”.

• All the data will be auto-adjusted based on the field length, ensuring proper formatting and readability.

5. UOM (Unit of Measure) Price Display  

• If the user chooses to print the UOM Price of the product, it will be displayed in a 30-degree angular format.

• The UOM price will appear at the top-left corner of the printed Shelf Talker.

Key Purpose  

• Highlights price per unit (e.g., per kg, per liter, per piece)

• Helps customers make better price comparisons

• Enhances transparency in pricing

This angled presentation ensures that the UOM price stands out distinctly without interfering with the main pricing and offer details.

Note:

• All the data in the Shelf Talker will be auto-adjusted based on the length of the field, ensuring:

• Proper alignment

• Consistent formatting

• Clear readability across all printed labels

This dynamic adjustment helps maintain a clean and professional layout, regardless of variations in item names, prices, or offer details.

What are the available printable formats in Shelf Talker, and how many label layouts can be generated per A4 sheet?

Printable Formats in Shelf Talker  

Shelf Talker provides 5 fixed printing formats for generating labels on A4 sheets. These formats determine how many labels will be printed per page.

Available Formats  

• A4 / 1

• Prints 1 label per A4 sheet

• A4 / 2

• Prints 2 labels per A4 sheet

• A4 / 4

• Prints 4 labels per A4 sheet

• A4 / 9

• Prints 9 labels per A4 sheet

• A4 / 20

• Prints 20 labels per A4 sheet

Usage Insight  

• Lower count formats (A4/1, A4/2) → Larger label size, better visibility from a distance

• Higher count formats (A4/9, A4/20) → Smaller labels, suitable for compact shelf spaces

These predefined formats help businesses choose the optimal balance between visibility and space utilization based on their store layout and display requirements.

What are the steps to use the Shelf Talker feature for generating and printing labels?

Follow the below steps to use the Shelf Talker feature:

1. Navigate to Inventory > Barcode > Shelf Talker.

2. Press the F4 – Print Order button to open the Print Profile Order window, where you can configure the print sequence. The software will group the print jobs based on the defined order.

3. Press Enter button in the Item Code field to load and add individual items.

Note:
Select Manufacturer or Distributor as filters, then click Load Items to display the relevant items on the screen.

4. Load all items, enable the Round Off option, then press Enter and select “Near” from the list.

5. Press Ctrl + Space Bar to apply the “Near” option to all rows, then click OK.

6. Verify the “Rounded Off” column to ensure that all entries are set to “Near.”

7. Enter the Printing Quantity, then press Enter button in the Print Profile field to open the Print Profile Details window, where you can select the required print profile.

Note:

• Print jobs will be sent to the printer based on the configured print order.

• Item rates will be fetched from the latest batch only.

• Printing Quantity is limited to single digits, with a maximum value of 9.

8. Press Enter button in the Print Profile field to open the selection window and choose the required Selling Price Format.

Note:

• The Buy X and Get Y fields will be enabled only when the Buy X Get Y Selling Price Format is selected.

• Selection of the same item is restricted to prevent duplicate printing.

• The screenshot below illustrates various possible combinations along with their corresponding outputs.

• Enter the UOM Quantity if you want the rate to be printed at the top-left corner in a 45-degree angled format.

• The screenshot below shows a sample print preview for reference.

UOM Qty & UOM Type  

The UOM Qty and UOM Type fields are used to ensure that the correct unit quantity and unit type are reflected in the Shelf Talker print, based on the user’s selection.

Purpose  

• Enables display of unit price (price per unit) in the printed output

• Ensures accurate representation of pricing based on measurement units (e.g., kg, liter, piece)

Usage  

• UOM Qty → Defines the quantity for unit calculation

• UOM Type → Defines the unit of measurement (e.g., Kg, Liter, Nos)

Example  

Suppose biscuits are sold on a per Kg basis, but you want to display the price per unit (e.g., per 100g or per piece) in the Shelf Talker.

Using UOM Qty & UOM Type, the system will:

• Calculate the unit price

• Display it clearly in the print output (typically in angled format)

Benefit  

This feature improves:

• Price transparency

• Customer understanding of value

• Better comparison between products

It ensures that customers can easily interpret pricing, especially for items sold in variable quantities.

Follow the below steps to generate UOM Type-wise prints in Shelf Talker:

1. Enter the UOM Quantity as 1.

2. Select the required UOM Type (Per KG / Per Lt / Per Pcs) from the list.

Note:

• Currently, only these options are available, as they are the most commonly used units in supermarkets.

• UOM Quantity and UOM Type are supported only for the “Rs. X Only” and “Rs. X Off on MRP” selling price formats.

The preview below demonstrates how unit price formats are displayed in the print output.

Note:

• For example, if the Selling Price is Rs. 600, UOM Qty is 3, and UOM Type is Per KG, then the unit price will be Rs. 200 per KG.

Refer to the print preview below for a better understanding.

Barcode Scanning  

The Barcode Scanning feature is introduced to enable faster and more efficient operations while selecting items.

How to Activate  

• To enable barcode scanning, simply tick (☑) the checkbox provided.

• Once enabled, the barcode scanning bar will be activated for quick item input.

Benefit  s

• Speeds up item selection

• Reduces manual entry errors

• Improves overall operational efficiency during Shelf Talker usage

Note:

• EAN Code scanning is not supported in this feature.

• Only Barcode and Serial Number based search are supported for scanning.

FAQ  

How to set up a printer for Shelf Talker printouts?  

1. Click the “Sel. Printer” button to choose the required installed printer.

2. Select the required printer from the available list.

1. Press the F9 – Settings button to open the Settings window.

2. Press the Space Bar to select or deselect categories in the Shelf Talker filter section.

3. Click the Save button to apply and store the changes.

4. Click the Yes button to confirm and proceed.

5. Click the OK button to finalize and close the window.

Note:

• You can copy, paste, or apply the same configuration to all rows by pressing Ctrl + Spacebar.

• Supported fields for this action include:

• Printing Qty

• Rounded Off

• Print Profile

• Selling Price Format

• UOM Qty
  

How can you generate a print preview using the Shelf Talker feature?

To generate a print preview, press the F6 – Preview button and click Yes to proceed.

Below are sample printouts generated using the Rack Label module for reference.

Summary:

The Shelf Talker is a newly introduced feature that allows printing such labels on A4 sheets instead of stickers, helping reduce stationery costs and enabling larger, more visible fonts. This improves product visibility from a distance, attracts customer attention, and increases sales potential by effectively highlighting pricing and offers.