How to offer discounts to a particular group of customers using Promo Codes feature in OrderEasy?

How to offer discounts to a particular group of customers using Promo Codes feature in OrderEasy?

                    In today's market, it is significant to retain your customers. Now, for retaining a customer, you can provide specific discounts only to that selected customer.

For example: If a customer visits your store for the first time and makes a purchase. To retain this customer, you can share a manual promo code with them. To avail of this particular promo code, the customer will be visiting your store again to make another purchase. In this way, you have not only retained that particular customer but also increased your sales.

                     These promo codes can be created in the OrderEasy portal and issued to the customers. Once issued the customers can use these promo codes in the OrderEasy application to avail of the discounts.

Here, let us now see how to create the promo codes in the portal : 

Step: 1 

            Login to OrderEasy Portal with admin credentials.

Go to Offer Management --> Promo Codes

 

 

Step : 2

              You can use the 'Create New' option to create a new promo code that you want to display in your branded app.


Step : 3

              Once you click on the 'Create New' option you will be able to see a new screen where you can specify the


a) Coupon Category:

i) Order amount -> The discount will be applicable based on the total cart value.
ii) Item-wise -> The discount will be applicable based on the items mapped under this coupon type.
For example: If you choose item-wise as a coupon category and map items such as "Maggie 200 g, Yippee 200g, Anil Semiya 100g " in that. If a buyer selects Maggie 200g (or) Yippee 200g (or) Anil semiya 100g to the cart and applies this promo code, the discount amount will be deducted from the cart value.
*To avail of this promo code, the total cart value should be above the "Min. Order Amount" given*
iii) Category-wise -> The discount will be applicable based on the Categories mapped under this coupon type.
For example: If you choose Category-wise as a coupon category and map categories such as " Groceries, Snacks and Home&decor" to it. If a buyer adds anyone of the items under any one of the categories and applies this promo code, the discount amount will be deducted from the cart value.

*To avail of this promo code, the total cart value should be above the "Min. Order Amount" given*


 

b) Coupon Name: The name of the coupon defines the discount / offers applied.

 

c) Coupon Code: The coupon code is a mixture of unique letters, numbers and symbols created by you based on your reference. Your customer should use this unique code in the same format to avail of the discount for this promo code.
For example: If you a create a promo code with the coupon code "WINTER2022" and your customer applies it as "Winter2022" (or) "WINTER 2022" (or) "WINTER2032" or "WINTER_2022" , it will show an error message to your customer "Invalid coupon code, Try different coupon".

 

d) Banner Image - You can add an image as a banner which will act as a visual representation of your discount.

 

e) Min. Order Amount - Here you can the set the minimum order value for the promo code to which you are providing the discount.
Example: If you set the minimum order amount as 100 rupees. If your customer' cart value doesn't add up to 100 rupees the promo code will not be applicable. Your customer will get "Invalid coupon code. Try different coupon." error message.




f) Coupons Type - As you are configuring for the manual promo code we need to select the "Manual Promo code".

g) Coupon Calculation - You can either select Fixed or Percentage.
If you select 'Fixed' in the coupon calculation type and set the 'discount value' at 50 rupees. A Fixed amount of 50 rupees will be applied as a discount based on the coupon category.
If you select 'Percentage' in the coupon calculation type and set the 'discount value' as 50 percentage. 50% of order amount  will be discounted. You can also set the discount limit to this based on your preference.

For example :

i) If you set the Fixed amount as 50 rupees. Considering the total amount as 500 rupees
The discounted value = Total order amount - 50 rupees = 500 - 50 = 450 rupees

 

ii) If you set the percentage as 50 and the 'discount limit' as 80 rupees. Considering the Total order amount as 500 rupees.

The discounted value = 50% of the Total order amount = 50% of (500) = 250 rupees.

But the discount limit is 80 rupees. So the actual discount will be 80 rupees only. Finally, the amount payable by the customer will be 500 (Total order amount)  - 80 (discounted value) = 420 rupees.

 

Step: 4

             Also, you can set the
Start date & End date - You can set the number of days that a particular discount will be applicable.

 

No. of Customers That Can Use This & Number of times they can use - Here you set how many times this particular promo code can be applied and you can also set 'No of times a single customer Can Use' this particular promo code. When a customer applies this promo code, the promo code count will reduce so you can keep a track of the number of times that this particular discount has been used.

For example: If you set the 'No. of Customers That Can Use This' as 100 and the 'No of times a single customer Can Us' as 10. If a customer applies this promo code for a single time, the No of customers That Can Use This becomes 99. If the same customer applies the promo code for the second time to another order the "No of Customers That Can Use This " promo code becomes 98. I keep on reducing every time when a customer uses this promo code until it becomes 'zero'. After that, if a customer tries to apply this promo code they will receive an "Invalid coupon code, Try different coupon" error message.

 

Step: 5

             Once the promo codes are created if you need to notify your customers about your discount, you can also send push notifications to a customer's app by using the "Notify" option. By clicking the notify option, you can set a title and description of the notification. You can able to select either send to all customers or to specific customers by entering their mobile numbers as shown below in the images.

Step: 6 

             Once the promo codes are set up in the portal, your customers can avail of the promo code in the " Apply offers" tab while finishing their order in your OrderEasy application.

 




 




 




 

NOTE: The availability of a feature depends on the version and edition of your app. Raise a ticket in the integration portal to request for the latest update.

 

To learn more about app updates click here

 


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