WhatsApp Pricing

WhatsApp Pricing

WhatsApp Business Cloud Integration: Pricing & Billing Overview

Category

Item

Description

Pricing (Excl. GST)

Billing Cycle

Subscription

POS API Integration

Required to enable API connectivity within your POS system.

₹5,000

Annual subscription

Bonus

Complimentary Pack

First-time subscribers receive a bonus 10K portal message pack.

FREE

One-time

Platform usage - Topup

SAM SKU - Plan 1

10K messages - Best for startups focusing on core transactional alerts.

₹1,000

As needed

Platform usage - Topup

SAM SKU - Plan 2

50K messages - Best for businesses scaling transactional and marketing needs.

₹3,500

As needed

Platform usage - Topup

SAM SKU - Plan 3

100K messages - Best for high-volume users seeking the lowest cost-per-message.

₹5,000

As needed

Meta consumption charges (Direct-to-Meta)

These charges are for message delivery and must be settled directly with Meta via a linked credit card in your Meta Business Manager.

Message type

Estimated rate (per message)

Typical use cases

Utility/Transactional

₹0.11–₹0.15

Sales bills, order confirmations, delivery alerts

Marketing/Promotional

₹0.86–₹1.09

Offers, discounts, new arrivals, seasonal campaigns


Important notes

Gofrugal charges: These cover the software integration, portal access, and the "SAM SKU" message packs used to process messages through our system.


Meta charges: These are pay-per-use network delivery fees. These are not included in any Gofrugal subscription or SAM SKU and are billed directly by Meta.


Tax compliance: All Gofrugal pricing mentioned above is exclusive of 18% GST.



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