Important update: TRAI mandates SMS branding for message delivery to customers
TRAI has announced
new regulations that make SMS branding mandatory for sending messages to customers.
Under the new guidelines, shared GoAlert header IDs (TX-GALERT) and default templates can no longer be used. This update affects customers using Gofrugal's default sender ID without branding.
To address this regulation, SMS branding is now mandatory for all users. With branding, you can send messages using your business name as the sender, ensuring compliance, building customer trust, and improving delivery rates.
✅ What you need to do
For existing users:
- If you’re using SMS services without branding, contact your Gofrugal Account Manager to activate branding immediately.
- Log in to your account to customize your templates under the new header guidelines.
For new users:
- As SMS branding is mandatory, purchase SMS branding along with SMS plan that suits your business needs.
- Explore available SMS plans here: https://www.gofrugal.com/alerts/
Need assistance?
- Email us at customersuccess@gofrugal.com for guidance.
- Connect with us through live chat, and our team will assist you promptly: https://www.gofrugal.com/chatbot.html